I'm back from spending Hannukah with the in-laws (who are truly wonderful). My daughters were given Bella Dancerella Pop Star Home Studio as a present to share (along with many other presents...). This consists of a plastic mat with a central star surrounded by numbers, a plastic head set and a video or DVD. The video features an overly enthusiastic teenager, Bella, who teaches the watcher how to dance "like a pop star". Basically you stand on the mat and follow instructions ("kick, step, touch number five!"). My daughters love it. While watching them I had this idea - I could repackage this thing and sell it to male college students! How many male college students have you met who could dance? Not many I bet. And yet female college students seem to be all about dancing (well, at least some of the time). So here's the marketing strategy - "Learn how to dance and get lucky!" It's sure to be a big seller. I could have infomercials timed to come on after bars/nightclubs have closed so they catch the hapless, lonely (and drunk!) students surfing the channels while bitching about how that hottie at the bar who went home with that guy who could dance and not them! Soon I could have entire frat houses prancing about on their little plastic mats!
It gets better! Obviously selling Bella Dancerella kits themselves could make me wealthy. What would make me fabulously rich though would be the new reality TV show I would produce shortly after they came on the market. A tentative title is "College Boys Dancing Like Preteen Girls: The Lonely Get Lonelier, Ridiculed And Beaten Up."
It's going to be a great year.